MM-2026-ACMT-001
26 June 2026
26 July 2026
STOCKMARKETCOURSELEADGENERATIONPROPOSAL
A tailored digital marketing proposal focused on high-quality lead generation for stock market courses across Meta and Google platforms.
Prepared For
ACMT Media
Prepared By
Marketing Monks
Executive Summary
Dear ACMT Media Team,
Following our discussion regarding lead generation for your stock market courses, we are pleased to present this proposal outlining our recommended Meta Ads and Google Ads strategy.
This document covers campaign approach, service scope, management pricing, expected outcomes, and payment terms. Our goal is to deliver consistent, high-quality leads through WhatsApp enquiries and lead forms, helping your team convert interested prospects into course admissions.
We have structured this proposal to give you a clear view of each channel, a combined package option, and the funnel we will use to drive measurable growth for ACMT Media.
We look forward to partnering with you on this initiative.
Table of Contents
- 01
Meta Ads Lead Generation
Platform strategy, services, and management pricing for Facebook & Instagram.
- 02
Google Ads Lead Generation
Search, display, and remarketing campaigns with certification requirements.
- 03
Combined Package
Unified Meta & Google management at a bundled monthly rate.
- 04
Funnel & Projections
Lead conversion funnel and illustrative performance projections.
- 05
Outcomes & Payment
Expected results and payment terms for the engagement.
- 06
Why Choose Marketing Monks
Our team strengths and approach to your account.
- 07
Next Steps
How to review, confirm, and begin the engagement.
- 08
Terms & Conditions
Scope, confidentiality, and standard engagement terms.
01META ADS LEAD GENERATION
Meta Ads campaigns will be run on:
- Facebook Ads
- Instagram Ads
These campaigns will focus on generating high-quality leads for stock market courses and increasing WhatsApp enquiries.
META ADS STRATEGY
Campaigns may include:
Lead Form Campaigns
WhatsApp Lead Campaigns
Course Promotion Campaigns
Audience Engagement Campaigns
Retargeting Campaigns
META ADS SERVICES INCLUDE
- Campaign Strategy Planning
- Audience Research & Targeting
- Lead Form Setup
- WhatsApp Campaign Setup
- Creative Ad Strategy
- Daily Optimization
- Performance Monitoring
- Monthly Reporting
META ADS MANAGEMENT CHARGES
Ad monthly Budget Is Up To ₹50,000
₹10,000 Per Month + GST
Ad monthly Budget Exceeds ₹50,000
₹15,000 Per Month + GST
02GOOGLE ADS LEAD GENERATION
Google Ads campaigns will focus on generating targeted leads from users actively searching for stock market courses and trading education.
Campaigns will run on:
- Google Search Ads
- Display Ads
- Remarketing Campaigns
GOOGLE ADS SERVICES INCLUDE
- Keyword Research
- Search Campaign Setup
- Ad Copy Writing
- Conversion Tracking
- Daily Optimization
- Performance Monitoring
- Monthly Reporting
GOOGLE ADS CERTIFICATION REQUIREMENT
As stock market and financial education advertisements fall under Google's financial services category, Google may require advertiser verification and certification approval before running ads.
REQUIRED DOCUMENTS FOR GOOGLE CERTIFICATION
The following documents may be required:
- Business Registration Documents
- GST Certificate
- PAN Card
- Website Details
- Business Address Proof
- Financial Service Authorization (if applicable)
- Contact Information
- Business Verification Documents
Certificate Approval Timeline: Approx. 1–2 Weeks
(Approval timeline depends on Google verification process.)
GOOGLE ADS MANAGEMENT CHARGES
If monthly Ad Budget Is Up To ₹50,000
₹10,000 Per Month + GST
If monthly Ad Budget Exceeds ₹50,000
₹15,000 Per Month + GST
03COMBINED META & GOOGLE ADS MANAGEMENT
If both Meta Ads and Google Ads services are taken together, the combined management charges will be:
₹15,000 Per Month + GST
This package includes:
- Meta Ads Management
- Google Ads Management
- Lead Generation Campaigns
- WhatsApp Lead Campaigns
- Audience Targeting
- Daily Campaign Optimization
- Performance Monitoring
- Monthly Reporting
Note:
Advertising budget for Meta & Google platforms will be paid separately by the client directly to the respective platforms.
04EXPECTED RESULTS & LEAD CONVERSION FUNNEL
Our campaigns will focus on generating quality leads and converting interested users into paid course admissions through a structured marketing funnel.
Funnel Process
Lead Generation
Generate targeted leads through Meta & Google Ads campaigns from users interested in stock market learning and trading courses.
Lead Delivery
Generated leads will be shared through WhatsApp, calls, CRM, or lead forms for further counselling and follow-up by the client team.
Retargeting & Optimisation
Retargeting campaigns and ad optimisation strategies will help improve audience trust and lead quality.
More Course Admissions
Optimised campaigns and quality lead-generation strategies will help consistently increase course enrollments and admissions.
Lead Generation
Generate targeted leads through Meta & Google Ads campaigns from users interested in stock market learning and trading courses.
Lead Delivery
Generated leads will be shared through WhatsApp, calls, CRM, or lead forms for further counselling and follow-up by the client team.
Retargeting & Optimisation
Retargeting campaigns and ad optimisation strategies will help improve audience trust and lead quality.
More Course Admissions
Optimised campaigns and quality lead-generation strategies will help consistently increase course enrollments and admissions.
Lead Generation
Generate targeted leads through Meta & Google Ads campaigns from users interested in stock market learning and trading courses.
Lead Delivery
Generated leads will be shared through WhatsApp, calls, CRM, or lead forms for further counselling and follow-up by the client team.
Retargeting & Optimisation
Retargeting campaigns and ad optimisation strategies will help improve audience trust and lead quality.
More Course Admissions
Optimised campaigns and quality lead-generation strategies will help consistently increase course enrollments and admissions.
Projected Lead Funnel
Lead Growth Projection
Projections are illustrative based on industry benchmarks. Actual results depend on ad spend, market conditions, and course offering.
Channel Mix
Projections are illustrative based on industry benchmarks. Actual results depend on ad spend, market conditions, and course offering.
05EXPECTED OUTCOMES & PAYMENT TERMS
EXPECTED OUTCOMES
PAYMENT TERMS
- Monthly charges are payable in advance
- Advertising budget separate
- Additional work outside the scope is charged separately
06WHY CHOOSE MARKETING MONKS
Professional Digital Marketing Team
Lead Generation Expertise
Creative & Performance Focused Strategy
Transparent Communication
Dedicated Support
Growth-Oriented Marketing Approach
NEXT STEPS
- 1
Review this proposal and confirm the preferred package (Meta, Google, or Combined).
- 2
Share required business documents for Google Ads certification, if applicable.
- 3
Confirm campaign start date and monthly ad budget allocation.
- 4
Sign the service agreement and remit the first month's management fee.
TERMS & CONDITIONS
- This proposal is valid until the date specified on the cover page. Pricing and scope are subject to revision after expiry.
- Advertising spend is paid directly by the client to Meta and Google; management fees are billed separately by Marketing Monks.
- Campaign performance depends on ad budget, market conditions, creative assets, and client follow-up on leads.
- Work outside the defined scope (e.g. landing page development, CRM setup) will be quoted and billed separately.
- Either party may terminate the engagement with 15 days' written notice. Fees for the current billing period are non-refundable.
- This document is confidential and prepared exclusively for the named client. It may not be shared with third parties without written consent.